The Business of Design Week (BODW) 2007 was held in Hong Kong from the 10th until the 15th of december. The BODW is Asia's leading international conference dedicated to design, brand and innovation
2007's BODW partner country has been Italy and in 2008 the honour has fallen to the Netherlands.
DesignThinkers was asked by the Dutch Ministry of Economic Affairs to create a visual identity to function as a banner for the entire Dutch contribution which has been given the title: 'Open Minds'.
This video was used to promote and emphasise different aspects of Dutch Design. It was used for a presentation to announce The Netherlands as the BODW Partner Country for 2008 and in the Dutch stand at the BODW 2007.
