BLOOMIN'HOLLAND

CLIENT: DST

Bloomin'Holland is the name of a new theme park: the worldwide showcase of the flower industry.

These two videoprojections were made for the Bloomin'Holland pavilion at the Floriade 2012, which gives a sneak preview of what visitors can expect at the theme park.

The first animation, projected on the ceiling, introduces the visitors to Bloomin'Holland, it's roots in the Dutch flower industry and the concept of the theme park. 

The second animation is a projection accompanying The Ballet of Buds: dancing flowers, music and images everywhere!

Concept and script: Ric Berretty, DST